Research into potential target audience (primary)

I conducted some primary audience research in order to:

• Find out what appeals to my target audience.
• To discover any flaws or potential improvements that could be made to my magazines genre.
• To identify any gaps in the market and place a refreshing new twist on the genre.

These are the products that I conducted my research on and these are the questions that I asked my sample:

Does the cover of the magazine make you want to open it and read it?

Can you tell from the cover what sort of genre of music the magazine will have inside?

Who do you think the target audience is?

Do you think that the model used on the cover is effective and eye catching? Why?

What artists/bands would fit well with this product?

Is there anything you don't like about the product?

From the research that I did, with a selective sample from my target audience, I found that: the front cover needs to be eye catching to make people want to read on; the mast head should be something interesting and not plain like the 'Q' mast head because the majority of people said that it is boring; the contents page is consistent with the front cover because it uses similar font and also has a smaller version. 

Below is a list of stylistic decisions I'll make for my project following my audience feedback:

• The cover should make people want to read the magazine and this could be done with intriguing sell lines or an interesting/eye catching model.
• My mast head should look more interesting and not plain like the one from 'Q' because most people found that plain was boring.
• Somehow link the contents page to the front cover, for example, by putting a smaller version of the mast head in the corner of the page or using the same font on the contents page as the cover.
• Maybe link everything back to the front cover so people know it's the same magazine for example adding a small icon of the mast head in the corner of each page including the contents and double page spread.