For my primary research I wrote a list of different stylistic ideas I want in my product to appeal well to my target audience. Below is a list of stylistic decisions I'll make for my project following my audience feedback:
- The cover should make people want to read the magazine and this could be done with intriguing sell lines or an interesting/eye catching model.
- My mast head should look more interesting and not plain like the one for 'Q' because most people found that plain was boring.
- Somehow link the contents page to the front cover, for example, by putting a smaller version of the mast head in the corner of the page or using the same font on the contents page as the cover.
- Maybe link everything back to the front cover so people know it's the same magazine for example adding a small icon of the mast head in the corner of each page including the contents and double page spread.
The product below is my finished product and I feel I have done majority of things on my list above. The feel I've made the sell lines on my cover quite intriguing as I have used key words like 'exclusive' and 'must see'. My mast head is quite big and eye catching and not really plain and boring like the 'Q' magazine one because it isn't just one letter in a box. I have definitely linked the pages together and given it a more consistent feel because of the fonts and the colour schemes. I have tried to link everything back to the front cover by using the colour scheme and fonts and on my double page spread there is a smaller version of the mast head in the top left hand corner.
I put some rough cuts of my product on my blog and then got feedback from my teachers on what to change. Below are the rough cuts before the feedback:
From the rough cuts the feedback I received was to change the colour scheme on my cover from red, white and black to purple, white and black (so it matches my model's skirt) but this meant the colour scheme for the whole magazine needed to be changed. I know purple is quite a feminine colour but it still appeals to most men too which is good because my target audience is both male and female. Also I was told to change the font of the mast head because it was too feminine. Although my target audience is predominantly female (60% - 40%) there will still be some males reading it so I changed it to a neutral font that appealed to both genders.
I showed my final product to my peers and got some feedback on who they thought the target audience might be:
The questions I asked my peers were:
What draws your attention to the product?
What genre is it and how do you know?
What do you consider are the strengths of the product?
What social groups does it represent and how?
Would you purchase the product and why?
How would you improve the product?